Remind me?
Make It Happen was a new initiative launched in 2019. Our idea was to lend some of our creative time and skills to a business, charity, social enterprise who are trying to make a positive impact.
But why?
We know there are loads of inspiring stories and unrealised ideas out there. An injection of creative talent and professional knowledge helps these ideas come to life and meet their potential, so we wanted to offer a helping hand.
How?
We asked people to fill in a short application form telling us about their organisation and how we could help. The response was brilliant, and choosing a winner was tougher than we expected! We were massively inspired to read about all the amazing ambitions people out there have for helping others, shining a light on a cause, disrupting big business, creating something positive. We narrowed it down to our three faves and took it to the whole team for a vote.
What’s in it for you?
It’s not just about the feels. We do love making good things but we also wanted to challenge ourselves and our team to think outside the creative box and work with some different clients and organisations.
Who won?
The Edinburgh School Uniform Bank (ESUB) was our first ever winner!
They are an awesome organisation who supply uniforms to children in need. They rely on volunteers, donations and fundraising and so needed a logo refresh and a snappy film to get the word out about the incredible lifeline they provide for the kids in our city.
Here is what they had to say about Make It Happen.
“The film and animations that you made for us helped us engage with our supporters during a difficult time when so many charities were competing for extra support for their communities.
With your help, our “sponsor a child” appeal in 2020 was a roaring success and local people donated funds to supply a full set of uniform to hundreds of children. These children had the chance to go back to school with confidence, fitting in with their peers and ready to do their best.
Your collaborative approach has not only given us some great materials to work with, but has also taken us on a journey to focus on what our message is and what we want to achieve. As a small charity we have access to very few resources, so it was amazing to have expert advisors alongside us every step of the way. Nothing was too much trouble for the Daysix team, and everything was accompanied by a smile and encouraging words.
You have helped us to support local children who are going through a difficult time and just want to fit in with their friends. Together, we can give them everything they need to go to school feeling confident and ready to work, play and have fun. Big Thanks from everyone at ESUB.
Whatever your idea, we would encourage you to apply to Make It Happen and tap into the fabulous energy and creativity of the DaySix team”
Julia and the ESUB Team
So… what happened next?
Covid disrupted our plans, as with so many others, but we got there in the end! We had some creative sessions with the ESUB team to find out more about them and how we could help and then we set to work. Design team came up with an awesome logo – it was important to keep elements of the original but update it and make it fresh. Film team made a brilliant film for use on social media, at events, everywhere! We chose a positive style to emphasise what ESUB can achieve and what an impact they can have on kids. The whole team has had some input, we even cast some daysix minis in the film who nailed it!
Will you do it again?
Yeah!! We plan to launch Make It Happen again and soon! Watch this space and spread the word – we can’t wait to hear about some more inspiring people and lend them a hand.