Opening in Spring 2020 to queues of socially-distanced coffee aficionados lining the footpath, Argyle Place is one of those beautiful spaces where you just know the coffee and the food is going to be as good as its window impression suggests. (It’s amazing, by the way). With the original branding concept developed by the architects, Daysix had the enviable task of refining the brand elements and applying them across the cafe’s packaging, wayfinding, menus, social and merchandise.
The minimal geometric letterforms of the wordmark express the ethos behind the brand – a timelessness and an emphasis on the tactile, atmospheric elements that create the space.
A custom abstracted argyle pattern lends an iconic and instantly recognisable cohesiveness to the brand, with a complementary colour palette of teal, sage and blush that reflects the contemporary and unique menu built around the idea of seasonality, crafted from locally sourced ingredients.
Scope
- Brand development
- Wayfinding/signage
- Print design
